EA7 Tokyo 2020 Olympic TVC

On the occasion of the Tokyo 2020 Olympics, EDERA proudly managed the post-production for the television commercial (TVC) and social media formats, a project ideated by Dolci Advertising for Emporio Armani, the main sponsor of the Italian national team. This iconic campaign celebrates seven cardinal virtues: equity, courage, kindness, respect, sincerity, honor, and loyalty, virtues that resonate with the spirit of both the Olympics and the warrior ethos. Our aim was to bring these timeless values to life, showcasing them in a way that honors the global stage of the Olympics and the prestigious association with Emporio Armani, ensuring a widespread and impactful representation across various media platforms.